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Finance for Women is an educational course on financial independence for women, for which we crafted a distinctive visual language with character. The identity combines soft colors with bold accents — striking a balance between confidence and approachability in how the course communicates about money. We developed a flexible design system for the website, social media, and promotional materials, featuring adaptive typography, graphic highlights, and emotionally engaging content presentation. The website is built on intuitive navigation that encourages easy exploration of the program. The result is a design that not only looks great, but also works — attracting users, keeping their attention, and building trust in the educational product.