We presented a few design mood boards. Our client opted for bright colors, doodles, and animated handwritten elements along with large and classic typography. We also aimed to create a minimalistic and intuitive website structure.We started with refreshing the website structure and developing a clickable prototype with a straightforward user flow.
While we don’t have an in-house developer at snig.digital, we helped the agency select a contractor and supported them throughout the entire process making sure the design looks just as intended.
Our innovative concepts have been woven into Room 8 Studio's refreshed brand guidelines. The revamped website effectively mirrors their unique character and corporate ethos. Excitingly, user engagement with the crucial portfolio section has risen by a notable 70%.
For the design concept, we had a few options in mind: a classic one with large typography and dark theme, a bright and artsy one as well as a concept with a gamification component. We decided to move forward with bright accent green as it’s catchy and contrasts well with any art piece as a green background in the movies. We also took graphic lines and handwritten font from the Room 8 Studio logo to highlight words and titles.
To emphasize the studio’s focus, we added prominent art pieces and game covers on every page. Some of them are game characters, others were specifically created for the website by studio artists.
Clicking on a green devil on the main page brings you to nightmare mode, our Easter egg for designers.
We also placed a doodling space next to the job application form so that candidates could sketch some random stuff. It’s fun for applicants and insightful for studio recruiters.