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Our task was to redesign the entire product and rethink its identity. We created a warm, character-driven brand that evokes the charm of vintage recipe books through custom illustrations, handwritten details, and nostalgic color accents — while keeping everything highly functional. Behind the friendly look lies a complex UX structure: recipe catalogs, thematic collections, article feeds, search, and filtering systems — all designed to be intuitive and scalable. The result is a platform that feels handcrafted yet performs like a modern digital product.