We were tasked with designing a digital home for PRJCTR’s new format — Experiment 101. The goal was to reflect its rebellious, exploratory nature and attract a new wave of bold creatives. We went for an unconventional grid, bold typography, and brutalist-inspired aesthetics, while keeping the UX crisp and scroll-triggered interactions minimal yet deliberate. The result is a website that feels like a manifesto — raw, alive, and unmistakably experimental.