Mavrix Agency

Mavrix came to us with the goal of building a strong brand identity that would reflect their strategic mindset and resonate with senior decision-makers. We started with market and competitor analysis, audience research, and brand positioning. Based on this, we developed a bold and minimalistic visual system with a grayscale palette and strong red accents to communicate confidence, clarity, and intelligence. The identity was supported by strategic brand archetypes — Sage and Creator — to reflect both data-driven thinking and creative excellence.

Deliverables included a full brand identity, homepage concept, social media design, and outdoor advertising assets. The project also explored a metaphor of “spotlight” — Mavrix as the team that reveals what truly matters in a brand. Although the client ultimately didn’t proceed with implementation, this project now serves as a strong showcase of strategic branding and design execution.